The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
336 pages.
Approx. 12 hours, August-September 2025
The book presents a framework for building startups (or new products within companies) more efficiently by focusing on validated learning, rapid experimentation, and iterative product development rather than long, rigid business plans.
Key Principles
Start Small with a Minimum Viable Product (MVP)
Instead of perfecting a product before launch, release the simplest version that solves a core problem.
The MVP tests key assumptions with real customers as quickly and cheaply as possible.
Build–Measure–Learn Cycle
Build: Create the MVP or experiment.
Measure: Collect data on how customers actually behave.
Learn: Decide whether to pivot (change direction) or persevere (improve on the same path).
Validated Learning
Progress is measured by how much is learned about customers’ real needs, not by vanity metrics (downloads, likes, etc.).
Experiments should be designed to confirm or reject business hypotheses.
Pivot or Persevere
A pivot is a structured course correction—changing product, strategy, or target market based on evidence.
If evidence shows growth and customer adoption, continue improving (persevere).
Innovation Accounting
A system for measuring true progress in a startup by focusing on actionable metrics (like customer retention, lifetime value) instead of surface-level numbers.
Continuous Deployment & Small Batches
Release updates frequently to test assumptions in small, low-risk steps.
This allows quicker feedback and prevents wasted effort.
Lean Thinking
Adapted from lean manufacturing: eliminate waste, focus only on what creates value for the customer, and continuously improve.
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